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The Insurance Brokers Association of Canada (IBAC) is pleased to announce that Wynward Insurance Group (formerly Grain Insurance & Guarantee) has maintained its support of the Broker Identity Program at the Full Partner level.
The Program’s centre-piece is the BIP symbol known as the BIPPER. The symbol captures the value that insurance brokers bring their clients: choice, coverage, security and peace of mind. By investing in the program, Wynward supports a campaign whose purpose is to raise awareness of the value of the insurance broker distribution network.
“Our business is built around the broker channel as we understand the important value a broker adds in working with us to find the right solution for customers,” said Darryl Levy, President & Chief Executive Officer of Wynward Insurance Group. “By continuing to support the Broker Identity Program, it reaffirms our commitment and belief that brokers are the strength and future of our distribution,” said Levy.
IBAC Chief Executive Officer Dan Danyluk added: “Wynward Insurance Group. has a long and well-established history and is a valuable partner to its brokers. Wynward is realizing the advisory role brokers play in dealing with consumers by providing unbiased, informed, and experienced knowledge in the insurance marketplace.”
Launched 24 years ago, the mission of the Broker Identity Program is to promote the value and professionalism of the insurance broker to consumers, insurers and governments. It is a branding campaign for over 35,000 insurance brokers.
Founded in 1921, the Insurance Brokers Association of Canada is a federation of 11 provincial and regional associations of property and casualty insurance brokers across Canada.
Grain Insurance & Guarantee becomes Wynward Insurance Group
Updated brand signals wynward insurance group’s renewed focus on customers products and service.
MAY 1, 2013
WINNIPEG, MB May 1, 2013 – Grain Insurance today unveiled its new name and corporate brand – Wynward Insurance Group – including a vibrant new logo that reflects the company’s successful evolution into a highly differentiated, customer-focused company. The updated brand is the result of an intensive design and creative process and will appear across all customer experience platforms as well as all advertising and social media.
The newly branded company will roll out its new identity in a national advertising campaign, including customer events across the country and on the newly transformed wynward.com website.
“We’re launching Wynward’s new brand today which more closely aligns with our business plan, our products and services, our dynamic team, our broker partners and our commitment to our customers across the country,” stated Wynward Insurance Group President & CEO, Darryl Levy.”
“The timing is perfect as we grow and extend our new national platform. We are an evolving company with the momentum of a great new brand behind us,” Levy stated.
Wynward Insurance Group’s newly crafted brand identity was inspired, in part by the company’s extraordinary 92 year history.
The new brand identity has been re-imagined into a modern and dynamic design better positioning the organization for profitable growth and customer service in the 21st century. Additionally, Wynward’s new brand provides ways for the insurance company to be more efficient in its branding process.
Wynward Insurance Group is a national Property & Casualty insurer, operating in all Provinces and Territories. With offices throughout Canada, Wynward insures over $19 billion in property from coast to coast, with its headquarters in Winnipeg.
Flexible, competitive and built with the contractor in mind, count on our new Contractor's Product to meet your expectations.
Launched in 2012, this new addition to the Wynward Insurance Group product line has people talking. With features such as Miscellaneous E&O and Blanket Builders Risk, think of Wynward Insurance Group on your next contracting opportunity.